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Panel 1: Dr. Fatiha Boukouyen

Dr. Fatia Bucuien discusses how artificial intelligence is transforming management across industries. She highlights challenges including selecting, integrating, updating, and customizing AI systems, as well as managing risks related to privacy, security, bias, misinformation, and confidentiality. The presentation also explains how managers can use AI for planning, recruitment, market research, order processing, and customer engagement, while emphasizing the need for human oversight, responsible use, and regular monitoring of AI interactions.