A global marketing research session featuring presentations on trust as a boundary condition for AI-driven hyper-personalization, a sustainability-focused six-dimensional customer value model, the bibliometric development of electronic word-of-mouth research, a DEA-based greenwashing risk index for firms listed in Istanbul, and strategic frameworks for managing volatile, uncertain, complex, and ambiguous business environments. The session also included technical difficulties, questions from participants, discussion of research limitations and future studies, and the postponement of a presentation on social media engagement and startup intentions.
