Melika Ahmadi presents a qualitative study of how accessible tourism and smart tourism contribute to destination branding in Kerman, Iran. Based on 15 semi-structured interviews with private-sector tourism managers, the study finds that strong destination brands depend on both physical accessibility and interpersonal service quality, supported by smart technologies such as accessible websites, digital booking, navigation, and real-time information. The presentation highlights the importance of authentic experiences, collaboration across the tourism chain, staff training, reliable accessibility information, and inclusive infrastructure, while acknowledging barriers including cost, weak infrastructure, limited skills, inconsistent standards, and poor coordination.
