Conference Chair Cihan Cobanoglu welcomes participants to BEST 2026, a multidisciplinary online conference focused on business, economics, strategy, and technology. He explains the conference's interdisciplinary purpose, global participation, peer-review process, tracks, schedule, keynote panels, and session themes. The welcome also outlines publication opportunities through conference proceedings, a Scopus-indexed Springer book, and supporting journals, while encouraging attendees to engage across disciplines and build international connections.